Actionable customer insights inform go-to-market strategy and strengthen launch confidence

Life is good

Picture this… you’re Wolters Kluwer, a global provider of information software and services, and you’re preparing to launch a new digital product. 

Big challenge 

But, ahead of the rollout in the German market, you need to know how customers would respond to different pricing and licensing approaches. You want survey-based research that can be designed, launched, and analyzed quickly because you’re on a tight deadline. The project team needs to develop their launch strategy soon.  

Help arrives 

So, you turn to IncQuery. Another team at Wolters Kluwer made the recommendation after a successful survey project. IncQuery collaborates with your project team to simplify the workflow by seamlessly importing the Microsoft Word survey draft into the platform to simplify workflows and improve efficiency.  With the ability to work collaboratively, your team was able to move through revisions quickly and launch on time. IncQuery’s survey experts worked alongside your team throughout it all, providing expert guidance and programming support.  

“We received comprehensive advice on optimization, which meant that the survey could be made available at very short notice. From the outset, the collaboration was straightforward, efficient, and fast.” 

— Klaus Topitsch, Project Lead 

Life is even better 

Now, the project team has gathered detailed input about pricing and licensing preferences, helping you position the new product. IncQuery has been a true partner throughout the whole process. Based on robust data, you’re confident the go-to-market strategy will connect with clients. When you’re tasked with maximizing revenue, always be sure^TM.

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