Conviction starts with evidence
IncQuery helps private equity deal teams gather objective customer and market data to evaluate opportunities, without adding unnecessary complexity or slowing momentum.
Why survey research belongs in early conviction
It was the mid-2010s, and for consulting and private equity firms, the research process hadn’t improved in 10-plus years. Coding surveys left many consultants stuck in a sea of manual edits and endless email chains. Not to mention the tedious data clean-ups and long nights reworking charts in Excel. And even after all that heavy lifting, they were still going home with lingering doubts as to whether their data was truly reliable.
That’s when a seasoned consultant – who was all too familiar with these challenges – decided that there had to be a better way. So in 2016, he founded IncQuery, a survey platform that simplified every step of the process – from creation and management to data collection and reporting.
Early conviction often relies on expert calls, desk research, and other available market intelligence. Survey-based market research takes those efforts further by providing custom first-party data you can analyze, compare, and defend.
That gives you stronger evidence—and greater confidence—as you validate assumptions, weigh risks, and decide whether to move ahead with due diligence.
Built for the challenges deal teams face
Survey-based research should give you answers, not more work. IncQuery helps teams uncover insights without the need for specialized survey expertise, which can often slow you down or leave you with lingering doubts about the trustworthiness of the data.
You want to do this research, but you’re not a survey expert
AI drafting brings you from research objective to solid draft, incorporating survey best practices automatically, so you start from a solid foundation.
Expert guidance helps ensure the research is structured correctly from the onset, so you can get to the data you need quickly and with confidence.
Survey experts manage the programming and technical tasks so you can focus on the insights and bigger picture.
You need answers quickly
Move from idea to fielding faster with AI drafting and expert support.
Shorten fielding time using multiple panel providers at once to reach qualified respondents.
Get answers while there’s still time to act on them.
You need findings you can stand behind
Trust that the research was designed around the decisions you’re trying to make.
Work with results that are already calculated and ready to analyze, instead of applying formulas and data cuts manually to raw data files.
Act with confidence, knowing the data you’re using is custom and comes from a survey created with expert support and built on best practices.
Resources for private equity deal teams
See how IncQuery supports early conviction research
Schedule a conversation to learn how teams use private equity surveys to evaluate opportunities, validate investment theses, and move forward with greater confidence.