Pricing surveys

Make pricing decisions with confidence

IncQuery helps teams gather reliable customer data, understand buyer preferences and tradeoffs, and turn survey findings into pricing strategies they can stand behind.

Request a demo

Get more from every pricing survey

It was the mid-2010s, and for consulting and private equity firms, the research process hadn’t improved in 10-plus years. Coding surveys left many consultants stuck in a sea of manual edits and endless email chains. Not to mention the tedious data clean-ups and long nights reworking charts in Excel. And even after all that heavy lifting, they were still going home with lingering doubts as to whether their data was truly reliable.

That’s when a seasoned consultant – who was all too familiar with these challenges – decided that there had to be a better way. So in 2016, he founded IncQuery, a survey platform that simplified every step of the process – from creation and management to data collection and reporting.

Pricing decisions affect revenue, growth, and profitability. Teams often know what questions need to be answered, but getting that information can be time-consuming and resource-intensive—especially when advanced pricing exercises are involved.

IncQuery helps teams move from research objectives to defensible findings with less effort.

Built for the realities of pricing research

Pricing research comes with unique challenges. IncQuery helps teams navigate them without adding unnecessary complexity.

Do more in real time

You want pricing research to be more efficient

Reduce the time and effort required to create and run surveys with help from AI tools and survey experts.

Reach qualified respondents faster by fielding with multiple survey panel providers in parallel.

Begin analysis sooner with results already segmented and filtered.

Verify in no time

Your findings need to stand up to scrutiny

Know the survey was designed and programmed to answer your pricing questions.

Be confident in respondent quality and data quality, thanks to built-in quality control checks.

Reduce the risk of errors by eliminating manual calculations and data cuts.

Collaborate at any time

You need to focus on pricing decisions, not survey mechanics

Let specialists design and program advanced pricing exercises, including Gabor-Granger, Van Westendorp, and conjoints.

Use AI-powered survey tools to build and refine surveys using established research best practices.

Rely on dedicated survey experts to manage technical details, troubleshoot issues, and keep projects moving.

See how it works

Add conversational depth to structured survey data

Surveys provide quantitative data needed to support pricing decisions. For teams that want additional context alongside those findings, AI moderation can be added to any open-ended audio, video, or text question. Respondents are automatically asked context-aware follow-up questions to uncover examples, context, and reasoning.