The state of primary research in consulting and private investment research 2026

Demand for primary research is expected to rise for consulting and private equity teams.

The reason isn't simply a need for more data, but also for higher-quality, defensible insights to back important business decisions and recommendations.

IncQuery's new State of Primary Research report explores:

• How teams rank quality against speed and cost
• What's shaping the future of primary research
• Which AI capaiblities teams are watching most closely

Download the report today for data-driven insights about how professionals are approaching primary research, and to learn about the trends that could shape your future research strategy.