Get a deeper customer understanding for your growth plans
IncQuery helps private equity value creation teams gather objective customer and market data to create, measure, and refine growth initiatives.
Getting direct customer feedback shouldn't slow you down
It was the mid-2010s, and for consulting and private equity firms, the research process hadn’t improved in 10-plus years. Coding surveys left many consultants stuck in a sea of manual edits and endless email chains. Not to mention the tedious data clean-ups and long nights reworking charts in Excel. And even after all that heavy lifting, they were still going home with lingering doubts as to whether their data was truly reliable.
That’s when a seasoned consultant – who was all too familiar with these challenges – decided that there had to be a better way. So in 2016, he founded IncQuery, a survey platform that simplified every step of the process – from creation and management to data collection and reporting.
Understanding customer needs, behaviors, and willingness to pay is critical for helping portfolio companies grow.
Survey research complements the perspective you get from management teams, expert calls, and desk research with defensible, quantifiable evidence directly from the market. The key is obtaining that evidence quickly, efficiently, and in a way that leaves you with no lingering doubts when you’re making important decisions.
Built for the challenges value creation teams face
Growth initiatives require decisions about customers, pricing, products, and markets. IncQuery helps teams get that evidence with greater speed and confidence.
You need to demonstrate growth quickly
Gather objective customer and market data early, helping you identify growth opportunities, prioritize needs, and implement plans sooner.
Move from research objectives to usable findings faster with AI drafting, expert support, and analysis-ready data.
Reduce fielding times by reaching qualified respondents faster through multiple panel providers.
You need findings you can stand behind
Know the survey was properly designed and programmed to answer your questions, with support from experienced professionals.
Be confident in the quality of the data, thanks to quality control checks that identify fraudulent and low-quality responses.
Work with results that are already calculated and ready to analyze, instead of applying formulas and data cuts manually to raw data files.
You need to stay focused on value creation
Use AI tools to create surveys built on best practices, so you don’t need to become a survey design expert to get the answers you need.
Work with dedicated survey experts who provide guidance and support at every step, keeping things moving and troubleshooting issues if they arise.
Reduce your workload by letting specialists handle programming, quality controls, and panel integration.
Resources for value creation teams
See how IncQuery supports value creation
Schedule a conversation to learn how teams use surveys to gain deeper customer understanding and help portfolio companies grow faster.