A leading consulting firm was looking for a faster way to field high-quality pricing surveys. While speed was important, managers knew that they needed a programming solution that would ensure accurate results, allow for advanced coding and logic, and be easy for its associates to use.
After hearing about IncQuery from colleagues, a manager began using IncQuery for primary research in 2020. IncQuery would allow his team to maintain control over survey development – critical for the type of research they needed – while getting real-time programming support and best practices guidance from experts.
The team had previously programmed their own surveys in self-service survey tools, which sometimes was time-consuming — especially for complex pricing questions.
With IncQuery, the team can do significantly more advanced surveys than it could with self-service survey tools, yet has more control than it would if it handed over development entirely to a panel provider.
“We consistently get more time savings and higher quality," the manager said.
