There’s no substitute for survey-based research, but survey projects can feel daunting. They don't have to be.
We've designed this guide to help you navigate every stage of planning, creating, and fielding. You'll learn how to:
- Plan ahead: Set your project up for success from the beginning with these five steps that take you from aligning on essentials through selecting the right partners.
- Create your survey: Ensure your survey gets the right data from the right respondents with strong screener sections, questions, and quality checks.
- Go live: Catch and resolve potential issues by testing your survey and opening it to a small group of respondents. Find out what to look for in the preliminary results so you can adjust the survey if necessary.
When you combine a smart approach with solid support, you not only work faster and smarter, but you'll also gather timely, trustworthy data that drives truly valuable and unique insights.