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Posts by Meghan Ford

Dos and Don’ts of Survey Design
10/01/2025 Dos and Don’ts of Survey Design A survey is a powerful tool. It can capture everything you need to know to make confident, well-informed decisions. But a survey’s power depends on...
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Think Before You Prompt: Research Objectives and AI
09/15/2025 Think Before You Prompt: Research Objectives and AI You've certainly noticed how AI is becoming indispensable in virtually every part of business, and survey-based research is no exception. Using AI is...
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4 Types of Respondents That Compromise Survey Quality
08/22/2025 4 Types of Respondents That Compromise Survey Quality Quality data is your No. 1 priority when leading a research survey. After all, if you can’t rely on the information you’re collecting, there’s no...
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