Van Westendorp's Price Sensitivity Meter

Typically used for new product offerings the PSM approach asks four price-related questions, which are then evaluated as a series of four cumulative distributions, one distribution for each question.

IncQuery makes this easy on you and the respondent by presenting as one question. Using the Insert Modules function you can insert a pre-populated Van Wesntendorp's PSM question into your survey.

The standards questions are:

• At what price would you consider [PRODUCT] to be a good value
• At what price would you consider [PRODUCT] to be beginning to get expensive but you would still consider buying it
• At what price would you consider [PRODUCT] to be so expensive you would never consider buying it
• At what price would you consider [PRODUCT] to be so inexpensive that you would doubt its quality

Validation is used to insure the answers for each question do not conflict for example the "inexpensive" price must be lower than the "value" price.