Survey Design

Tips and general information on creating effective surveys

• Survey Fatigue: Data killer
• Authoring the Screening Section
• How to create an awareness funnel
• Best practices for Net Promoter Score (NPS) questions
• Quota considerations
• Pathing
• Fielding Representatively
• Localization/Regionalization
• Van Westendorp's Price Sensitivity Meter
• Gabor-Granger Method
• MaxDiff
• Conjoints (Choice-Based)