Quality Control (QC)
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      3. Quality Control (QC)

      Contextual Checks

      These checks can help identify respondents who lack sufficient knowledge about the survey topic.

      Unaided Brand Awareness

      Checks for: Respondents with insufficient knowledge of brands.

      Notes: This check should be done before exposing the respondent to any list of brands.

      Useful for: B2B and B2C surveys

      KPC Against NPS Check

      Checks for: Inconsistencies between KPC (Key Performance Criteria) scores and NPS (Net Promoter Score) ratings.

      Notes: Flags respondents who provide low average KPC scores for vendors with high NPS scores, and vice versa.

      Useful for: B2B and B2C surveys