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Contextual Checks

These checks can help identify respondents who lack sufficient knowledge about the survey topic.

Unaided Brand Awareness

Checks for: Respondents with insufficient knowledge of brands.

Notes: This check should be done before exposing the respondent to any list of brands.

Useful for: B2B and B2C surveys

KPC Against NPS Check

Checks for: Inconsistencies between KPC (Key Performance Criteria) scores and NPS (Net Promoter Score) ratings.

Notes: Flags respondents who provide low average KPC scores for vendors with high NPS scores, and vice versa.

Useful for: B2B and B2C surveys