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Behavioral Checks

These quality controls help ensure survey participants are attentive and are providing high-quality responses.

Matrix Straight-Lining

Checks for: Respondents who select the same column for all rows in matrix questions.

Notes: Applicable for Single-Select, by-row matrices in loops only. Single-Select, by-row matrices outside loops are automatically checked by the platform. Multi-select matrices and "by-column" matrices are not checked.

Useful for: B2B and B2C surveys.