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Attention Checks

These checks can help identify respondents who aren't paying attention to the questions or providing thoughtful responses.

Numeric Combination Checks

Checks for: Inconsistent numeric inputs.

Notes: Ask for a numeric input early in the survey and rephrase the question later to compare answers.

Useful for: B2B and B2C surveys

Age vs. Birth Year

Checks for: Inconsistencies between the respondent's reported age and birth year.

Notes: Ask for age at the beginning and birth year at the end of the survey to compare.

Useful for: B2B and B2C surveys

Income

Checks for: Inconsistencies between the respondent's reported annual household income and income from the previous year.

Notes: Ask for income at the beginning and end of the survey to compare.

Useful for: B2B and B2C surveys

Summary Question

Checks for: Respondent attention to the survey topic.

Notes: Ask respondents to select the correct survey topic from a list of options after the topic has been thoroughly discussed. The correct answer should be concealed among 4-5 non-qualifying choices.

Useful for: B2B and B2C surveys